Decoding Imagery and the Power of Choice

I follow a few wine specialists on Twitter. {It’s true, I don’t just drink bourbon.} A couple weeks ago, there was an article posted on The Drinks Business about powerful women in the wine industry. Attached to the article was an image that sparked a great deal of controversy. {see below}

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This image seemed an odd choice, seeing as the article was about powerful women and this lady appears to be at the mercy of whomever placed the glass over her.


Imagery is powerful. It tells a story. An image can convey more information and meaning in a shorter amount of space than words. Poor imagery choices can betray the true intended message, but often poor imagery choices reveal deeper {subconscious} beliefs.


After reading the article, I did an image search for “powerful women” to see what other stories are being told. Some of the images that came up were:

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To me, these stories seem to indicate we can either take on external forms of power or we can embody the power that already exists within ourselves. Notice that the images in which power is taken on portray the woman standing {lying} still while the images of women engaging their internal power portray them in movement. We can put things on – gear, clothing, a “come hither” look – to exude power or we can simply be powerful.

Of course, this is a small sampling, but we can find similar imagery all around us, so it’s helpful to recognize how we, as individuals, interpret, internalize and embody the stories they’re telling. Then we can each ask ourselves, “What’s the story behind that image and do I believe it to be true for myself?”


The more aware we are of how outside imagery influences the way we think about ourselves, the more discerning we become to accept what works for us and reject what doesn’t.


You get to call Jackassery on an image of a “powerful woman” trapped {naked?} underneath a giant wine glass. How’s that for power?

What do you think?

Think of a time you felt powerful. What image{s} comes to mind?

Are you inherently powerful or does your power come from…your job title? A power suit? Power tools? Do you feel powerful when you move?

Share your thoughts and insights in the comments.



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  • The imagery that comes to mind when I think of a powerful woman is of a woman laughing. Joy, to me, is extremely powerful, because it lifts that person up, plus the people surrounding her.

    Thanks for this article!

    December 19, 2012
    • Gini

      Oh, yes, Erin! Joy is powerful and infectious. Just reading your imagery made me smile.

      This is another example of power that comes from within, too.

      Thank you for sharing that with us! xo

      December 20, 2012
  • Suzy

    I feel powerful when I can move my body efficiently with ease and grace. When I stand up tall, eyes forward, feeling confident moving forward.

    December 20, 2012
    • Gini

      Eyes forward. Oh yeah.

      Side note ~ Ever notice how many people look down at the ground when they walk?

      Thanks, Suzy!

      December 20, 2012
  • Kirk

    When things are fluid is when I feel powerful.

    December 20, 2012
    • Gini

      And that’s when you dominate the dance floor, Mr. Pynchon.

      December 20, 2012

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